01 - Combine sugar, yeast, and warm water in a large bowl. Let stand for 5 minutes until mixture becomes foamy and bubbly.
02 - Add flour, salt, and olive oil to the yeast mixture. Stir until a shaggy, sticky dough forms.
03 - Turn dough onto a lightly floured surface. Knead for 8 to 10 minutes until smooth, elastic, and no longer sticky.
04 - Place dough in a lightly oiled bowl, turning to coat all sides. Cover with plastic wrap or a clean towel and let rise in a warm, draft-free area for 1 hour or until doubled in size.
05 - While dough rises, mix softened butter, garlic, parsley, rosemary, chives, black pepper, and salt in a small bowl until thoroughly combined.
06 - Punch down the risen dough to release air. Roll out into a rectangle approximately 9 by 13 inches.
07 - Spread the garlic and herb butter evenly over the surface of the dough, leaving a small border around the edges.
08 - Starting from a short end, roll the dough tightly into a log. Place seam side down in a greased 9 by 5-inch loaf pan.
09 - Cover the pan loosely and let rise for 30 minutes until puffy. Preheat oven to 350°F during the final 10 minutes of rising.
10 - Bake for 30 to 35 minutes until the top is golden brown and the loaf sounds hollow when tapped on the bottom.
11 - Let cool in the pan for 10 minutes, then transfer to a wire rack. Slice with a serrated knife and serve warm.